Last edited by Mikahn
Wednesday, February 12, 2020 | History

9 edition of Event Marketing found in the catalog.

Event Marketing

How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

by Leonard H. Hoyle

  • 215 Want to read
  • 30 Currently reading

Published by Wiley .
Written in English


The Physical Object
Number of Pages256
ID Numbers
Open LibraryOL7616685M
ISBN 10047140179X
ISBN 109780471401797

If the book store or event venue will let you display this early, be sure to do that. I actually read some of it too and really found it helpful. Even if the signing is in an unfamiliar place, friends of friends might help spread the word. Make connections and set dates — Get date confirmations, and coordinate with the venue to ensure they are ready for your event.

Give constructive feedback later - not in front of the audience or readers. It will go a lot further! Thick or thin — your preference. Is this a consignment deal? No single idea will likely be enough to produce year-round leads.

Local Opportunities Often the easiest press to get is in your hometown. Speak at conferences, conventions, and festivals — What conferences and conventions are your readers attending? This is a book that you want in your library. Be sure to check with the bookstore to make sure this is okay. However, a book tour can also be a huge waste of time and money.


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Event Marketing book

Submit proposals to speak at these events. Be sure to send them a notice of your event at least a month out. This is the kind of thing that makes you look like a true book promotion professional and show the store manager that you take your book signings very seriously. Event Marketing book always say you can never have too many marketing materials.

Todd Henry explores how to develop this skill without all of the stress that comes with on-the-spot planning. You should plan to do this two weeks prior to the event.

You've got your book signing date, and you're excited and ready to go. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. While a stereotypical event marketing career involves a great deal of travel due to events happening at places around the country, there are many options in the field that offer security and predictability.

You might also hire a freelance book PR pro to help you. For example, you should: Establish an online presence.

Marketing expert Chris Preston has the answers in this second edition of Event Marketing. Brands can impress event crowds through a variety of creative tactics, not just sheer visual appeal. While this holds true for almost every industry, the reality is that marketing any event service is not easy.

Are you bringing books? Let me know in the comments below! Don't sit down unless you have to. Postcards - Bring postcards with your book cover on them.

Hire a speakers bureau — A speakers bureau can open doors and raise your profile in a way that you may not be able to do on your own. To reap the benefits of each one you need to participate in discussions, share your expertise, and join groups where you can leverage the assets of others.

Maybe, but this is the kind of dedication that could get you invited back…and sell more books! By Geoff Beers Updated January 05, Sales leads and referrals are the lifeblood of every event-related business.

Can you guest post on their blog, or share a discount on their Facebook page? Choose the right locations for events — Only consider towns where you know you can draw a crowd, and locations that are perfect for your readers.

Get the cover of your book enlarged to poster size.

event marketing

Help Those in Need Donating your time to a worthy cause can open several new opportunities to gain new clients.Jul 09,  · Book Promotion Ideas for Event Day.

Doing events can be a great addition to your book marketing repertoire. It is one of the best ways to build a solid super fan group that will continue to buy each new book you publish. Author Marketing Experts, Inc. says: April 25, at AM.

Apr 16,  · Use our event marketing plan template to help design your event marketing strategy. Now let’s walk through the steps in developing your event marketing strategy: Check out our 61 free event management templates bundle and use the event marketing templates to develop your strategy with the information provided in this sylvaindez.com: Camille Wagner.

Sales leads and referrals are the lifeblood of every event-related business. While this holds true for almost every industry, the reality is that marketing any event service is not easy.

New event projects launch every day through emails, phone conversations, and behind the closed doors of board meetings. Nov 08,  · Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.

Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Dec 31,  · But even when a traditional publisher is releasing your book, paying attention to publicity and marketing is critical.

The book marketing department and the publicity department sometimes have dozens of other books to be concerned with, so your efforts as an author to create opportunities are important to the book’s success.

Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 18 tools & templates to help you develop and execute an event marketing plan .